Move to the beat of you with Fitbit® Alta HR™, the heart rate wristband that motivates you to reach your health goals in style. Use PurePulse® heart rate to optimize workouts and gain insight into your sleep. Track your all-day activity, plus get smartphone notifications and friendly Reminders to Move.

Stay healthy with this Fitbit Charge™ 3 fitness tracker. It constantly monitors your heart rate and burned calories, so you can reach exercise goals.

Stay healthy with this special edition Fitbit Charge™ 3 fitness tracker. It constantly monitors your heart rate and burned calories, so you can reach exercise goals

Get empowered to make a change and embrace your weight and fitness goals with activity and sleep tracking, calories burned and more on easy-to-use Fitbit Inspire™ HR. Every part of your day impacts your goals, so Fitbit Inspire tracks all-day steps, distance, active minutes, heart rate, calories burned and sleep.

Get empowered to make a change and embrace your weight and fitness goals with activity and sleep tracking, calories burned and more on easy-to-use Fitbit Inspire™. Every part of your day impacts your goals, so Fitbit Inspire tracks all-day steps, distance, active minutes, calories burned and sleep.

Get a watch that gives you more with Fitbit® Ionic™ — a motivating new timepiece packed with fitness guidance, smart experiences, music storage, apps, payments and more. Features include: dynamic personal coaching with onscreen workouts, built-in GPS, PurePulse® automatic heart rate tracking, water-resistant construction, all-day activity tracking, sleep tracking and insights, workout modes and SmartTrack™ auto-tracking, and a multiday battery life. Plus, store and play 300+ plus songs, make payments thanks to an NFC chip, and wirelessly sync your stats to 200+ compatible devices.

Live your best life with Fitbit Versa™ Lite health and fitness smartwatch that lasts over 4 days and feature activity, sleep and heart rate tracking, notifications, apps and more. Designed with a super light geometric case, this watch is slim, casual and comfortable enough to wear all day and night.

Live your best life with the Versa™ Watch. Designed to be a personal health and fitness coach, this waterproof smartwatch tracks workouts, activity and sleep to see calories burnt, active minutes, floors climbed and so much more.