Make fitness fun for kids with the ace™ Kids Fitness Band! This fitness band tracks activity 24 hours a day to display steps, active minutes and sleep stats on a bright, easy-to-read screen. Encourage activity with goal celebrations and badges — kids will receive celebration messages and visuals when they achieve a daily goal and will collect virtual badges when they continue to reach more goals. With reminders to move, this fitness bad motivates kids to reach the 60 minutes of daily activity recommended by the CDC.

Move to the beat of you with Fitbit® Alta HR™, the heart rate wristband that motivates you to reach your health goals in style. Use PurePulse® heart rate to optimize workouts and gain insight into your sleep. Track your all-day activity, plus get smartphone notifications and friendly Reminders to Move.

Move to the beat of you with Fitbit® Alta HR™, the heart rate wristband that motivates you to reach your health goals in style. Use PurePulse® heart rate to optimize workouts and gain insight into your sleep. Track your all-day activity, plus get smartphone notifications and friendly Reminders to Move.

Aria 2™ Wi-Fi® Smart Scale measures your weight, body fat, lean mass and BMI, and it syncs your data to the Fitbit® app for you. Track trends and see your progress with charts and graphs on the Fitbit dashboard. Set goals on the Fitbit app, then see your progress while staying connected.

Stay healthy with this Fitbit Charge™ 3 fitness tracker. It constantly monitors your heart rate and burned calories, so you can reach exercise goals.

Hear what moves you with Fitbit® Flyer™ — wireless fitness headphones that pack powerful audio into a comfortable, sweatproof and secure design.

Get a watch that gives you more with Fitbit® Ionic™ — a motivating new timepiece packed with fitness guidance, smart experiences, music storage, apps, payments and more. Features include: dynamic personal coaching with onscreen workouts, built-in GPS, PurePulse® automatic heart rate tracking, water-resistant construction, all-day activity tracking, sleep tracking and insights, workout modes and SmartTrack™ auto-tracking, and a multiday battery life. Plus, store and play 300+ plus songs, make payments thanks to an NFC chip, and wirelessly sync your stats to 200+ compatible devices.

Live your best life with the Versa™ Watch. Designed to be a personal health and fitness coach, this waterproof smartwatch tracks workouts, activity and sleep to see calories burnt, active minutes, floors climbed and so much more.

Live your best life with the special edition Versa™ Watch. Designed to be a personal health and fitness coach, this waterproof smartwatch tracks workouts, activity and sleep to see calories burnt, active minutes, floors climbed and so much more.